adidas, in a press conference today, announced the release of their BOOST technology--an innovative material that will surely promote the brand beyond its already legendary status in sport development. Working with world-class partner BASF, adidas thought critically about an underlying challenge facing runners: energy. With this in mind, the company expanded TPU material into small, absorbant cells that not only absorb impact, but return it into the runner's stride. The result is a better return...
adidas, in a press conference today, announced the release of their BOOST technology--an innovative material that will surely promote the brand beyond its already legendary status in sport development. Working with world-class partner BASF, adidas thought critically about an underlying challenge facing runners: energy. With this in mind, the company expanded TPU material into small, absorbant cells that not only absorb impact, but return it into the runner's stride. The result is a better return...
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